maude, a Brooklyn NY-based sexual wellness company, raised $5.8M in Series A funding.
The round was led by True Beauty Ventures with participation from Fable Investments, True and Endeavor. As a part of this raise, maude’s board will now be entirely female and majority Latina with Cristina Nuñez (True Beauty Ventures) and Paola Felipak (Fable Investments) taking seats.
The company, which has raised $10M over four rounds of funding, intends to use the capital to grow the team, its product line and content platform, as well as to expand into international markets and in additional key retailers in 2021 and 2022.
Launched in April of 2018 by Éva Goicochea, maude offers a personal massager, called Vibe, and other essentials that promote everyday intimacy routines. In early 2021, the company released its latest device, drop—an all-body massager, along with a new scent collection. This raise follows a growth year for the company, who experienced 50% growth QoQ, had over 25,000 pre-orders for its vibe, and announced actor Dakota Johnson as a Co-Creative Director. The brand grew its portfolio of luxury retailers in the first half of 2021—launching in Bloomingdale’s, Nordstrom, Saks.com with upcoming launches at Canadian retailer SSENSE, across the United States and Canada.
This round of investors joins existing funds RRE, CASSIUS, Tune House Capital, Outbound Ventures, Vice Ventures, and Patina Brands—and angels including Benjamin Millepied, Steven Alan, and Cédric Aumonier. Advisors include Anna Sedgley, former CFO, Dow Jones; Gene Han, former Vice President of New Ventures, Target; Jennifer Conti, MD, OB/Gyn Stanford University School of Medicine and co-author, The Vagina Book, and Donald Wilson, Ph.D., NYU Grossman School of Medicine, and co-author, Learning to Smell.
One of only 15 Latinx women to raise over $7M in VC funding, Goicochea was chosen as one of Entrepreneur magazine’s first-ever 100 Powerful Women in 2019, WWD’s 60 Power Players in Health and Wellness in 2020 and 2021, and was selected as one of Forbes Next 1000 in 2021. As a part of this raise, maude’s board will now be entirely female and majority Latina with Cristina Nuñez (True Beauty Ventures) and Paola Felipak (Fable Investments) taking seats.