Madre Mezcal, a Venice, Calif.-based mezcal brand, raised $3M in Series A funding.
The round was led by Room 9, a NYC-based venture capital studio that specializes in investing in the consumer sector.
The company intends to use the funds to expand its product range to target new consumption occasions, and its distribution and marketing efforts in new countries, US states, and online.
Led by Chris Stephenson, CEO, Madre Distilled makes mezcal available in selective bottle shops, grocery stores, and online markets in the USA, Canada, UK and Europe.
Plans for 2021 include increased retail capacity, as well as new products aimed at targeting new consumers and consumption occasions.