Silicon Road Ventures, an Atlanta, GA-based venture capital firm, closed its first funds focused on commerce tech, at $31m.
The firm invests in US-based technology startups ranging from seed to series A across e-commerce, retail and CPG. Silicon Road’s primary focus areas include: in-store retail & shopper tech, multi-channel commerce, supply chain & logistics, and fintech & payments.
Founded in 2019 and led by Managing Partner Sid Mookerji, Managing Director and Partner Ross Kimbel, Silicon Road Ventures already invested in ten startups in the United States including Perch, Toucan AI, WeStock, SoftWear Automation, Patron, Pull Logic, Turn, SymTrain, Everyware, and Wripple, and aims to invest in around thirty more by 2023 from fund 1.
The firm looks to help the portfolio companies beyond the funding through their signature “Corporate Connect” program. Silicon Road connects corporations looking for innovation with relevant startups and research to create mutually beneficial situations for participating corporations, startups, and LPs in Silicon Road.
Silicon Road’s Retail Sandbox Program also gives portfolio companies real world opportunity to launch with a retailer to test their technology through a joint venture with Citizen Supply, a curated marketplace located in Atlanta’s emerging shopping destination Ponce City Market.