Knit, an Austin, TX-based consumer insights startup, raised $3.55M in Seed funding.
The round was led by Silicon Road Ventures with participation from Bread and Butter Ventures, Alumni Ventures, Bootstrappers.mn, Operate Studio, and TiE Global Angels.
The company intends to use the funds to build out its technology to further automate the video analysis process and expand its non-Gen Z panel to become a cross-generational solution for a global customer base, starting with EMEA and LATAM.
Co-founded by CEO Aneesh Dhawan and CTO Raahish Kalaria, Knit is a consumer insights startup that empowers brands to make customer-centric decisions through voice of consumer video feedback. The company focuses on utilizing its network of young consumers to provide brands with detailed consumer insights based on video feedback and quantitative surveys.
Through the platform, brands can upload custom research questions and get 30-90 second “selfie” video responses from hundreds of Gen Z consumers in a few hours. With their video analysis AI, brands can then analyze hours of video feedback in minutes – getting to their consumer insights faster.
Knit partners with CPG, sports, consumer tech and other Fortune 500 brands. Over 30+ brand customers such as JBL, NASCAR, the WNBA and Moët Hennessey (for 21+ Gen Z-ers) leverage Knit’s access to a panel of one million Gen Z consumers to gather and analyze on-demand video feedback at scale.