Infinite Looks Raises $4.2M in Series A Funding

Infinite Looks, Inc., a NYC-based hair care company, raised $4.2M in Series A funding.

The round was led by Johnson & Johnson Innovation – JJDC, Inc. (JJDC) with participation from additional investors including Ignite Venture Studio and Symrise Inc.

The company intends to use the funds to accelerate the continued development of the products for the Infinite Looks brand, Sunday II Sunday, which provides solutions to the challenges that sweat and activity create for textured hair.

In addition to the signature products within the Moisture Balance line, Sunday II Sunday has launched various new product lines including Hair Flourish Vegan Biotin Gummies and an Essential Oils Trio with additional products in development.   

Through the financing round, Sunday II Sunday will explore opportunities to scale beyond its current direct-to-consumer reach, including in-store retail distribution later this year, and develop new products to join its growing line. 

Led by Keenan Beasley, CEO and Founder, Sunday II Sunday provides a product line that focuses on scalp care as a means to promote healthy hair production.

The Hair Flourish Vegan Biotin Gummies are formulated with fruit pectin to support the keratin hair structure reducing hair shedding and promoting longer, fuller, healthier hair. The Essential Oils Trio is composed of three lightweight essential oils including Peppermint, Argan and Tea Tree oils. Used together, the Essential Oils Trio remove and protect the scalp and hair from damaging sweat while simultaneously strengthening, softening and defrizzing.

Future product lines will continue to provide solutions for active women to protect, cleanse and replenish their textured hair before, during and after workouts.