Act-On Software, a Portland, OR-based growth marketing automation platform, raised $20m in equity and debt financing.
Backers included existing investors U.S. Venture Partners (USVP), Technology Crossover Ventures (TCV), Norwest Venture Partners, Voyager Capital, founder Raghu Raghavan and new investor Beedie Capital.
The company intends to use the funds for customer and revenue growth through product innovations and expansion of go-to-market activities and investment in the team and the partner ecosystem.
Led by Kate Johnson, CEO, Act-On Software is a growth marketing automation platform for marketers to move beyond the lead and engage targets at every step of the customer lifecycle.
Since launching its rebranded Growth Marketing Automation Platform in June 2020, the company has released new innovations that modern marketers demand, including:
- Zoom webinar integration
- Automated Journey Builder for customer lifecycle support
- Transactional event-triggered email capabilities
- Integrated real-time SMS messaging capabilities
- Localized offerings in both Canada and the European Union that are purpose-built to comply with relevant data protection regulations.
These new innovations, combined with the platform’s advanced capabilities such as segmentation, personalization, and multi-channel communications, enable customers to drive value beyond customer acquisition.