Redefine Meat Raises $29M in Series A Funding

Redefine Meat
a whole cut of Redefine Meat’s Alt-Steak

Redefine Meat, a Rehovot, Israel-based alt-meat company, closed a $29m in series A funding.

The round was led by Happiness Capital and Hanaco Ventures, joined by CPT Capital, as well as other new international investors including Losa Group, Sake Bosch, and K3 Ventures.

The company intends to use the funds to expand its meat portfolio and support its commercial launch and international growth in 2021, on the back of the slated completion of a large-scale production facility for its industrial 3D Alt-Meat printers set for later this year.

Led by Eshchar Ben-Shitrit, CEO and Co-founder, Redefine Meat leverages patented industrial-scale digital manufacturing technology to deliver sustainable plant-based meat products which replicates the texture, flavor, and eating experience of beef.

Last month, the company announced its first strategic agreement with Israeli meat distributor Best Meister.