Personetics, a global provider of data-driven personalization and customer engagement solutions for banks and financial services providers, raised $75m in growth funding.
Warburg Pincus made the investment, joining Viola Ventures, Lightspeed Ventures, Sequoia Capital and Nyca Partners.
Led by David Sosna, CEO, Personetics offers a proprietary AI software platform to banks around the world that analyzes customer financial data and behavior in real-time, with the data staying safely inside the bank’s ecosystem so that confidentiality is guaranteed.
Banks use the company’s agile tools and its low-code Engagement Builder, a Creation & Management Console, to modify hundreds of pre-programmed insights and build customized user journeys, and share real-time personalized insights and advice, as well as automated, self-adjustable financial wellness programs across its customer base comprising both individual banking customers and small businesses.
Flagship clients include many of the worlds leading banks, such as U.S. Bank (US), RBC (Canada), Intesa Sanpaolo (Italy), Santander (Spain), KBC (Belgium), Metro Bank (UK), UOB (Singapore), Hyundai Card (Korea) and MUFG (Japan).
Founded in 2011, Personetics operates through offices in New York, London, Paris, Singapore and Tel Aviv.