Opiniion Raises $3M in Financing


Opiniion, a Lindon, Utah-basedĀ online resident relations and reputation management platform, raised $3m in funding.

The round was led by the Frazier Group, with participation from RET Ventures, AIM Ventura Capital and Tamarak Capital Partners.

The company intends to use the funds to continue to expand operations and its business reach.

Led by Justin Bingham, CEO, Opiniion is an automated tool for businesses to collect authentic real-time feedback from customers. The platform helps businesses get more online reviews while also helping businesses understand more meaningful data around the customer experience through analytics.

For multifamily communities, which are typically assessed by prospective residents based on their online ratings, Opiniion is a valuable technology tool that improves resident experience and drives positive reviews. Through integrations with CRM platforms, the technology translates strong resident experiences into positive feedback. At the same time, the tool uses advanced analytics to identify resident pain points, helping property management staff mitigate these problems, improve resident experience, and increase revenues.

In 2020, Opiniion doubled its client base, adding a total of 200,000 units to its platform.