Picky Raises $1.3M in Pre-Seed Funding

Picky Inc., a Palo Alto, CA- and Seoul, South Korea-based mobile-first content platform providing consumers with authentic information in the global beauty space, completed a $1.3m pre-seed funding.

The round was led by NLVC, with participation from Wishcompany and Klim Ventures and angel investors from the e-commerce, beauty, and online gaming sectors.

The company intends to use the funds to accelerate its mobile community.

Led by Jihong Lee, founder and CEO, Picky is a mobile-first community that enables consumers to discover the best skincare and beauty brands and products that are right for them through extensive user reviews, educational content, and experts’ contributions. With a focus on authenticity, education, and personalization, its community creates and consumes content about skincare and beauty, including K-beauty. Picky’s platform includes a Skin Type Analyzer, a one-minute tool that determines skin type with 14 easy questions. Based on the answers, users can discover the characteristics of their personal skin type and select what works best for them. The database, which is updated regularly, includes over 40,000 products from evergreen favorites to newly-launched indie K-beauty brands.

Launched in April 2020, it already has more than 40,000 users globally.