Humanz, a Tel Aviv, Israel-based AI-powered platform for micro-influencer campaigns, raised $3M in seed funding.
The round was led by NGN Partners and Buffett Group.
The company, which also received a $1M grant from the Israeli Chief Scientist, is using the funds to continue to expand its business reach.
Led by Liav Refael Chen, Co-Founder and CEO, Humanz is an AI-powered platform for micro-influencer campaigns which optimizes connections between marketers and content creators using advanced techniques in artificial intelligence and deep learning algorithms. The platform allows marketers to make data-driven decisions based on influencer specifications tailored to marketing needs, including gender, age, interests, demographics, previous content shared, and quality of followers. Influencers can access parts of their own data, meet other creators, and participate in paid campaigns—all by registering. The engagement and collaborations between all parties on the platform is done in a smart, safe, efficient, and measurable way. The company’s proprietary impressions data analyzes billions of content pieces and social media profiles to identify true influencers and fake followers, as defined by the marketers in their initial stages of their campaigns.
Leading global multinational clients use Humanz, including McDonalds, Kimberly-Clark, Zara, L’Oréal, Nestlé, Unilever, Group M, Omnicom and Universal McCann.
The company has operations in Israel, South Africa, Turkey, Nigeria, Brazil, and is set to launch UK- with U.S operations.