Equifax (NYSE: EFX) an Atlanta, GA-based data, analytics and technology company, is to acquire Kount, a provider of Artificial Intelligence (AI)-driven fraud prevention and digital identity solutions, for $640m.
The acquisition – subject to customary closing conditions and regulatory review and expected to close in the first quarter of 2021 – will expand the Equifax worldwide presence in digital identity and fraud prevention solutions.
The full suite of Kount products, including: Kount Command for ecommerce fraud prevention with the Ominiscore AI-driven transaction safety rating; Kount Control for account takeover prevention and digital account protection; Kount Data on Demand for advanced analytics and actionable customer insights; and Near Real-Time Chargeback protection are powered by the Identity Trust Global Network and will be integrated into the Equifax Luminate Platform, a fraud platform that orchestrates multiple solutions with machine learning to provide risk managers with insights to help manage fraud decisions across the consumer account lifecycle.
Kount employees will join the Equifax USIS business unit and will continue to be based in Boise, Idaho.
Led by Bradley Wiskirchen, CEO, Kount provides the Identity Trust Global Network, a risk-based authentication platform which uses AI to link trust and fraud data signals from 32 billion digital interactions, 17 billion unique devices, and five billion annual transactions across 200 countries and territories. As more signals are collected and combined with Kount’s AI-driven analytic insights, they become more predictive, helping to prevent digital fraud and protect against account takeovers in real time while enabling personalized customer experiences.
Led by Mark W. Begor, CEO, Equifax currently has more than 11,000 employees worldwide and operates or has investments in 25 countries in North America, Central and South America, Europe, and the Asia Pacific region.
FinSMEs
11/01/2020