MotorK, a Milan, Italy-based automotive sales and marketing technology company, raised more than €10 in equity and debt financing.
The round was led by Real Web while illimity, a high-tech bank specialized in SME credit, is the sole provider for the debt facility.
This new financing will allow the company to fast-track the release of new digital and technological tools consolidating the wide marketing suite range of products and services already available to dealerships and manufacturers. The capital raised will also be used to strengthen the international team. MotorK recently announced senior hires, including the appointment of the Chief Growth Officer, the Chief Product Officer and the Country Manager for the Spanish market.
Founded in Italy in 2010 and led by Marco Marlia, CEO, MotorK is an automotive-specific sales and marketing technology company with a mix of SaaS products and digital auto expertise. It offers cloud-based products and services specifically designed to empower the auto industry to better manage the digital customer experience. The company, backed by 83 North and Zobito, is serving 90% of the car brands and more than 1.500 dealers in EMEA. It is present in Italy, Spain, France, Germany and the UK.
In the next months, MotorK will reveal major evolutions for its flagship products: WebSparK – the automotive digital experience platform built to maximize lead generation – and LeadSparK – the comprehensive and integrated tool designed to manage leads and CRM activities.