MotorK, an Italian provider of digital services for the car industry, secured $10m in Series A funding.
The round was led by 83North and Zobito.
The company intends to use the funds to expand its international team and further develop the technology.
Founded in late 2010 by Marco Marlia, CEO, MotorK integrates two product lines: a consumer new car marketplace in Europe, called DriveK, and a SaaS platform for car dealers, called DealerK, with a broad set of tools to increase their sales (CRM, website creation, inventory management and digital marketing tools).
The company, which also organizes Internet Motors, a digital automotive event network in EMEA, added five new board members:
– Laurel Bowden and Arnon Dinur, Partners at 83North,
– Måns Hultman and Magnus Lindhe, Partners at Zobito, and
– Mauro Pretolani, an Italian investor and advisor.