Smalls, a NYC-based Direct-To-Consumer cat food company, raised $9M in Series A funding.
The round, which brings total amount raised to $12M, was led by Left Lane Capital, with participation from previous investors Founder Collective and Companion Fund.
The company intends to use the funds to continue widening their selection of food while expanding their product offering.
Co-founded by Matt Michaelson and Calvin Bohn, Smalls is a cat brand offering products featuring human-grade ingredients, and recipes based on biology. The Series A will allow the company to continue widening their selection of food, with an emphasis on formula innovation and creating new recipes for particular palettes, while simultaneously expanding their product offering to include health supplements, furniture, and accessories.