Birdie, a Palo Alto, CA-based technology company for CPG brands to do market research, raised $1.6m in a seed funding.
The round was led by Astella.
The company plans to use the new funding to support expansion in the US, to grow its sales and marketing teams, and accelerate the development of new features related to integration with other data sources.
Founded in Brazil in 2018 by Alexandre Hadade, CEO, Patrícia Osorio, Everton Cherman, and Rodrigo Pantigas, Birdie is a comprehensive AI-based Insights-as-a-Service (IaaS) platform designed specifically to help CPG brands understand millions of consumers’ opinions, transforming unstructured data into actionable insights. By using AI and natural language processing, it turns millions of comments, reviews, and other online conversations into structured, practical consumer insights that help marketing teams make effective decisions.
After completing Samsung’s startup accelerator program in Brazil in 2019, the company turned its attention to the US. Already, global consumer brands like Samsung and P&G are using Birdie’s platform to predict category trends, anticipate product crises, and discover promotional opportunities in key retail channels.
The company is headquartered in Palo Alto with offices in Miami and São Paulo.