Birdie, a Palo Alto, CA-based provider of an AI-powered SaaS platform that delivers actionable insights for product lifecycle management and optimization, raised $7M in Seed funding.
The round was led by SoftBank Latin America Fund and Illuminate Ventures, with participation from Fusion Fund, Astella and Endeavor Catalys. As part of today’s funding Marco Camhaji, managing partner of early-stage investments at SoftBank Latin America Fund, and Cindy Padnos, Founder and Managing Partner, Illuminate Ventures will both join the Birdie Board of Directors.
The company intends to use the funds to expand their team and accelerate growth.
Founded in 2018 by Alexandre Hadade, Patrícia Osorio, Everton Cherman, and Rodrigo Pantigas, Birdie provides a SaaS platform that generates insights for product development and optimization. The company, which uses AI and NLP to process consumer opinions from different public and private data sources, generates automatic insights to support strategic decisions along the product lifecycle to maximize competitive advantage.
Birdie already monitors more than 150 data sources including online retailers, app stores, discussion forums, and private customer experience systems such as call centers, satisfaction surveys, and social listening platforms.
The company, which has offices in Miami and São Paulo, serves its customers in USA, Brazil, UK, Mexico, Spain, and Germany. In 2022, Birdie plans to expand to Japan, China, Italy, France, India, and Russia.
The company already has a 100% remote operational structure with people in Europe, the United States, and 13 Brazilian states and serves some of the leading companies in the world, such as Microsoft, HP, Midea, and Jetson.
By the end of 2022, Birdie plans to grow its coverage area to 15 countries and deliver new capabilities to help product teams at consumer-facing brands design and launch successful products based on accurate and spontaneous user opinions.
FinSMEs
11/02/2022