AB Tasty, a Paris, France-based customer experience optimization company, raised 40m in Series C funding.
The round, which brought total funding raised to date to $64m, was led by Crédit Mutuel Innovation with participation from existing investors Korelya Capital, Omnes, Partech and XAnge.
The company intends to use the funds to expand its sales and marketing activities in the US.
Led by Alix de Sagazan and and Rémi Aubert, AB Tasty is a global leader in feature management, experimentation and personalization solutions, helping businesses launch products faster and drive more conversions, engagement and revenue on all their digital assets and channels. The company provides marketing, product and technical teams with a comprehensive brand and product experience optimization platform, allowing them to turn website, mobile or application visitors into customers, subscribers or leads, while delivering outstanding customer experiences, aligned with business KPIs.
The customer list includes over 900 international clients such as Ashley Furniture, Kiehl’s, Sephora, USA Today, YSL Beauty, among other 900 global enterprises.
The company has 10 offices throughout North America, EMEA and APAC.