Bluecore, a NYC-based provider of a marketing technology platform for retail brands, closed a $50m Series D funding round.
The round, which brought total funding to date to more than $100m, was led by existing investor Georgian Partners, with participation from current investors FirstMark and Norwest.
The company will use the funds to accelerate its work in machine learning and artificial intelligence.
Led by Fayez Mohamood, CEO, Bluecore provides an automated email marketing solution. Its current AI applications are able to auto-generate completely personalized email campaigns by curating products, content, and offers, specific to each shopper a brand interacts with. This shopper-specific personalization is based on 1) consumer identity, 2) shopper behavior, and 3) real-time changes to retailers’ product catalogues. The company’s AI additionally responds autonomously to implicit consumer feedback on, and preferences around, frequency and type of communications shoppers want to receive from retail brands.
More than 400 brands including Express, Tommy Hilfiger, The North Face, Teleflora, and Bass Pro Shops use its solutions.