ZenSports, a San Francisco, CA-based mobile peer-to-peer sports betting marketplace, closed an additional $770K+ in funding.
Multiple angel investors participated in the new round.
The company intends to use the funds to invest into paid customer acquisition channels.
Led by Co-Founder & CEO, Mark Thomas, and Mark Saldana, Chief Marketing Officer, ZenSports provides an app which allows sports bettors to create bets with their own odds and terms, or accept bets that others in the marketplace have created. As a decentralized marketplace, it is eliminating the need for a bookmaker altogether. ZenSports created its own cryptocurrency utility token called SPORTS, which customers can use for placing bets, earning discounted betting fees, and getting cash back, bonuses, and other rewards.
The company’s goal is to integrate SPORTS tokens into other access points within the sports ecosystem, such as online merchandise, media broadcasts, event ticketing, in-game food and beverage, and professional sports leagues.