Ellenos, a Seattle, WA-based Greek yogurt brand, received a new investment from Daniel Lubetzky, founder and Executive Chairman of KIND Snacks.
The amount of the deal was not disclosed.
Lubetzky’s Equilibra Partners Management will become the company’s second private equity partner. Monogram Capital Partners, a Los Angeles-based private equity firm, joined Ellenos in 2018.
The investment will enable the company to bolster growth and distribution channels.
Founded in 2013 by husband and wife Bob and Yvonne Klein, and Australian father and son duo Con and Alex Apostolopoulos as a yogurt bar in Seattle’s iconic Pike Place Market, Ellenos began selling packaged yogurt in retail grocery stores. Tthey have grown their packaged product distribution from 9 states to 29 states over the past year. Packaged flavors include seasonal offerings like Orange Turmeric and Pumpkin Pie, as well as classics from their original scoop bar like Marionberry, Lemon Curd, and Passion Fruit.