Authentic Brands Group (ABG), a New York based brand development, marketing and entertainment company, which owns a global portfolio of lifestyle, sports, and celebrity and entertainment brands, received a growth equity investment from General Atlantic.
The amount of the deal was not disclosed. General Atlantic joined existing investors Leonard Green & Partners LP and Lion Capital.
Founded in 2010 by Jamie Salter, Chairman, and CEO, ABG has a portfolio including brands such as Marilyn Monroe, Elvis Presley, Shaquille O’Neal, Juicy Couture, Aéropostale, Jones New York, Neil Lane, Frye, Spyder, Prince, and its most recent brand acquisition, Herve Leger generating over $5 billion in annual retail sales.
The investment will enable the company to continue to grow internationally through new brand partnerships and acquisitions. In its next phase of growth, ABG will accelerate its efforts to add to its portfolio of brands, expand into new categories, innovate across digital platforms, and broaden its global footprint with a key focus on the Chinese market.
ABG’s global portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Aéropostale®, Juicy Couture®, Jones New York®, Judith Leiber®, Herve Leger®, Frederick’s of Hollywood®, Frye®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®.