Yotpo Buys SMSBump To Extend Ecommerce Marketing Platform


Yotpo, a NYC-based eCommerce marketing platform with data-driven solutions for reviews, visual UGC, loyalty, referrals, etc., acquired SMSBump, a complete SMS marketing solution designed for eCommerce brands.

The amount of the deal was not disclosed.

With this acquisition, Yotpo aims to become a complete eCommerce marketing platform to provide integrated solutions for reviews, visual UGC, loyalty, referrals, and SMS in a single platform, giving brands the ability to engage customers with smarter, cohesive, and higher-converting experiences across channels.

Used by 28000+ eCommerce businesses, SMSBump is a complete SMS marketing solution allowing brands to drive engagement, improve retention, and increase lifetime value. Built to ensure maximum privacy law compliance, the solution enables brands to grow their list of opt-in followers and deploy personalized marketing messages either via advanced flow builder or existing campaigns for welcome, cart abandonment, winback, and more.

The company was established in 2017 by cofounders Mihail Stoychev and Georgi Petrov. The team will remain at SMSBump’s headquarters in Sofia, Bulgaria, now a Yotpo location.

Yotpo is also launching a complete integration between SMSBump and Yotpo’s Reviews & Ratings, Visual UGC, and Loyalty & Referrals to enable more automated workflows and segmentation capabilities.

Yotpo provides an eCommerce marketing platform, enabling thousands of brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden to accelerate direct-to-consumer growth. Its single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Integrated with Google, Instagram, top eCommerce platforms, and the rest of the martech stack, Yotpo is a Forbes Cloud 100 company with offices worldwide, including New York, London, and Tel Aviv.



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