Yotpo Buys Swell Rewards to Expand Commerce Martech Solutions

yotpoYotpo, a NYC-based customer content marketing platform, acquired Swell Rewards, a Boston, MA-based provider of premium incentive marketing solutions for eCommerce and omnichannel brands.

The amount of the deal was not disclosed.

The move expands Yotpo’s suite of commerce marketing technology solutions preferred by top direct-to-consumer (D2C) brands like Glossier, 1-800-Flowers, and Away Travel. Brands will be able to manage reviews, visual marketing, consumer insights, rewards, and referrals from a single platform designed to meet their customer content, advocacy, engagement, and retention needs.

The two companies have a pre-existing integration that enables commerce brands to reward customers for submitting and sharing user-generated content.

Led by Tomer Tagrin, Co-founder and CEO, Yotpo provides a proprietary artificial intelligence (AI) engine, which facilitates smarter and faster solutions for collecting, managing, displaying, and analyzing high-quality customer content. An official partner to Google, Facebook and Shopify, the company serves thousands of brands including Patagonia, Away Travel, Glossier, and MVMT Watches. It has raised $101m in funding and has over 300 employees globally.

Founded in 2015 by CEO Josh Enzer and CTO James Peerless, Swell Rewards provides a platform for thousands of e-commerce and omnichannel merchants including mutual Yotpo customers UNTUCKit, Third Love, Tomboy X, Soko Glam, and Quay Australia, to administer on-brand rewards, referral, and influencer marketing programs.
Enzer and Peerless will join Yotpo to lead strategy and product development for incentive marketing solutions.



Join the discussion