SOCi, Inc., a San Diego, CA-based social and reputation management platform for multi-location businesses, closed a $15m Series C funding round.
The round was co-led by Vertical Venture Partners, Grayhawk Capital, and Ankona Capital with participation from Blossom Street Ventures.
The company, which has raised roughly $35m since its founding in 2012, intends to use the funds to continue to build out its platform to allow enterprise partners to manage all of their local digital channels and assets that are core to their localized marketing presence in a single platform.
Led by Afif Khoury, CEO, SOCi is a social media and reputation management platform built to address the complex workflow needs of visible multi-location businesses. The company has launched more than a dozen marketing tools to help multi-location brands oversee, maintain, and protect their brand at the national level, while simultaneously scaling presence across hundreds, sometimes thousands, of local pages. SOCi dedicated much of the last year to introducing a number of solutions to its product suite—SOCi Ads PLUS, Reputation insights, Listings Management, and Google Posts integration—to allow clients like Ace Hardware, Sport Clips, and others manage their brands on a local level.