Willow Raises $20M in Funding


Willow, a Mountain View, Calif.-based developer of an in-bra wearable breast pump, raised an additional $20m in funding.

The round, which brought total capital raised to date to $100m, was led by NEA and Meritech Capital Partners as well as Lightstone Ventures and others.

The company intends to use the funds to accelerate product development and further expand into retail, insurance and international channels.

Led by President and CEO Naomi Kelman, Willow offers in-bra quiet wearable pumps leveraging patented technology that mimics a baby’s continuous suction. It discreetly tucks into a bra, without cords, dangling bottles or loud sucking noises.

The raise follows the launch of Container, which gives moms the option to pump and pour with the Container or pump and store with spill-proof Milk Bags.



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