Smart AdServer, an independent ad monetization platform, acquired LiquidM, the Bertelsmann-owned, global Demand Side Platform (DSP) based in Berlin, Germany.
The amount of the deal was not disclosed.
LiquidM’s technology will be integrated into Smart’s technology stack to offer digital advertisers, agencies and trading desks enhanced access to premium publishers’ inventory across all major supply sources. It will accelerate Smart’s product development to better serve the needs of publishers and advertisers contending with strategic shifts in the market.
Founded in Berlin in 2013 by Philipp Simon and Thomas Hille, Managing Directors, LiquidM is a globally operating self-service Demand Side Platform (DSP) with comprehensive campaign management features for agencies, advertisers, and trading desks to achieve their marketing objectives using programmatic advertising.
Led by Arnaud Créput, CEO, Smart AdServer provides deal management, audience discovery, and data activation & control solutions for publishers and advertisers to build the advertising and data safe-haven to grow their programmatic advertising businesses respecting consumer privacy.