Jenzy, a Philadelphia, PA-based Kid’s shoe sizing app, raised $1.25M in seed funding.
The round was led by Morgan Stanley’s Multicultural Innovation Lab (MCIL) and supported by angel investors around the US.
The company intends to use the funds to expand the team of developers, merchandisers and sizing experts, build on marketing efforts and enhance the user experience.
Led by Eve Ackerley and Carolyn Horner, Jenzy is an app that provides an efficient tool for parents to size and purchase children’s shoes. Jenzy’s shopping experience begins with one photo to calculate a child’s foot measurements, then the service will recommend the best brands and styles for that child. Finally, Jenzy uses its proprietary data about the shoes they sell and how they fit to create a personalized size recommendation. The company offers more than 35 leading shoe brands, including Saucony, Keds, See Kai Run, Bogs, Converse and more, designed with a child’s lifestyle in mind.