DoubleVerify Buys Ad-Juster

doubleverifyDoubleVerify, a NYC-based platform for digital media measurement and analytics, acquired Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.

The amount of the deal was not disclosed.

Founded in 2007, Ad-Juster provides a SaaS unified data reporting and analytics for digital advertising platform. The company has worked with over 150 blue-chip publishers, agencies, ad-tech platforms and ad networks to deliver a digital advertising measurement product line to streamline workflows, overcome billing discrepancies, optimize programmatic performance and maximize revenue.

The Ad-Juster organization will continue to operate from offices in San Diego and New York City.

Led by Wayne Gattinella, DoubleVerify is an independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for large brands and media platforms. The company provides media transparency and accountability to deliver high level of impression quality for maximum advertising performance.

Since 2008, DV has served hundreds of Fortune 500 companies.



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