Daasity, a San Diego, CA-based end-to-end data analytics solution provider for direct-to-consumer (DTC) retailers, raised $2.3M in its first round of funding.
The round was led by Okapi Venture Capital with participation from Serra Ventures, Cove Fund II, 1855 Capital, and Mooring Ventures.
The company intends to use the funds to expand operations and its business reach.
Led by Dan LeBlanc, CEO and Co-Founder, Daasity had designed a proprietary platform that addresses the steps of data extraction, transformation, and analysis to give end users access to business data and metrics.
The “D2C Analytics Suite” ingests, re-structures and transforms data automatically, without the need for hiring staff. It provides a holistic view across all key business areas and unlocks valuable insights, saving brands both time and money.
The 12 standard dashboards that come with the D2C Suite give immediate access to metrics around business health, omnichannel measurement, marketing efficacy, customers, product/inventory management, and more.
Forty top DTC brands across the U.S. are using the solution to accelerate their revenue growth, including Kopari, BioClarity, MVMT Watches, Parachute Home, and Rothy’s.