Silver Lake is to acquire TEG, a Sydney, Australia-based live entertainment and ticketing company, from funds advised by Affinity Equity Partners (S) Pte Ltd and its affiliates.
The amount of the deal was not disclosed.
TEG’s senior management team, led by CEO Geoff Jones, will continue to lead the company and remain meaningful equity partners in the new ownership structure.
With over 40 years of experience in ticketing and live entertainment, TEG operates as the exclusive ticketing provider for over 135 venue and promoter clients and delivers 30 million tickets annually for over 30,000 events spanning live sports, concerts, theatre, festivals, and exhibitions across more than 13 countries.
Its integrated live entertainment platform combines ticketing and event promotion, venue management, data analytics and marketing services.
TEG promotes over 100 diverse events annually via its TEG Live and TEG Dainty divisions, which have promoted some of the world’s biggest names in live sports and entertainment including Hugh Jackman, Guns N’ Roses, Eminem, Katy Perry, Cirque du Soleil, Jerry Seinfeld, the Brazil national football team, and the breakthrough Australian debut of Intel Extreme Masters esports.