Smart Protection, a Madrid, Spain-based online content and brand protection company, raised €5.2M in Series A funding.
The round was led by Nauta Capital, with participation from Wayra (Telefonica’s open innovation hub), JME Ventures, Bankinter (through their program Startups of Bankinter Innovation Foundation) and Big Sur Ventures.
The company intends to use the funds to accelerate its international expansion as well as develop its AI technology.
Founded in 2015 by Javier Capilla, Manuel Moregal and Javier Perea, Smart Protection provides a SaaS online content and brand protection platform to clients in 18 countries, such as Warner Bros Entertainment, Movistar+ and McAfee, as well as soccer sports broadcasts, such as the Argentine Super League.
The company’s system detects and eliminates brand and product infringements on the internet by first monitoring the web to capture and identify a brand’s assets using data technologies. The startup then analyses the gathered information by combining machine learning technology with cybersecurity experts to eliminate infringements at over 95% efficiency.
Through their automated processes — up with agreements with Google and major social networks— Smart Protection takes down links used for piracy or counterfeiting in a matter of hours.
The protection service adapts to the needs of each client, who can decide which avenues to monitor depending on where their problem is located on the internet: search engines, online marketplaces, social networks, apps, P2P torrents, and download or counterfeit websites.
To date, Smart Protection has delisted over 11 million hyperlinks on Google.