Drum, an Atlanta, GA-based sales force platform, raised nearly $11m in seed funding.
Backers included Propel Venture Partners, Felicis Ventures, BlueRun Ventures, American Express Ventures, GroTech Ventures, Wildcat Venture Partners, BoxGroup and SV Angel.
Co-founded by Rob Frohwein, Kathryn Petralia and Troy Deus, Drum has created an on-demand network sales force platform. Users can earn by directly selling and when
(a) a business they recruit sells through the platform,
(b) a buyer they activate purchases through Drum, and
(c) a user they sign up sells.
Through the system, businesses have access to gig contractors, who can promote their products and services in and out of their personal network and generate income while doing so.
The company recently launched its optimized browser experience for businesses (to promote products and services) at www.drum.io and its iOS and Android apps for Drummers (the gig economy participants who sell on behalf of the businesses). During the first month, the company will focus on filling the ecosystem with Drummers and offers from businesses in its first two cities of Atlanta and New York. The Buyer application launches in mid-October, enabling the three-sided market to fully function in these geographies.