VMG Partners, a San Francisco, CA-based private equity firm specializing in building iconic consumer brands, closed a $250m fund.
Led by Carle Stenmark, Partner, VMG Catalyst is dedicated to early stage tech-enabled consumer products, services, experiences and marketplaces as well as the infrastructure and technology stack that enable these businesses.
The new fund will provide Seed, Series A and Series B capital along with consumer subject matter expertise to support high growth companies within this space.
VMG Catalyst will utilize VMG’s expertise, access and broad ecosystem to bring a consumer and brand-first mentality to a new generation of tech-enabled companies.
Since its inception in 2005, VMG has provided financial resources and strategic guidance to drive growth and value creation in more than 30 companies. Representative past and present partner companies include Ancient Nutrition, babyganics®, Bare Snacks, Colorescience, Daily Harvest, Drunk Elephant, Health Warrior, Humm Kombucha, Justin’s, Kernel Season’s, KIND, Lantana Foods, Mighty Leaf Tea, Natural Balance, Nature’s Bakery, Lily’s Sweets, Perfect Snacks, Pill Club, Pirate’s Booty, Pretzel Crisps®, Quest, SMASHMALLOW, Solid Gold, Spindrift, Stone Brewing, Sun Bum, Vega, Vermont Smoke and Cure, and Waggin’ Train.