Heap, Inc., a San Francisco, CA-based customer data tracking platform provider, raised $55m in Series C financing.
The round, which brought total funding raised to date to $95.2m, was led by NewView Capital, with participation from new investors DTCP, Maverick Ventures, Triangle Peak Partners, Alliance Bernstein Private Credit Investors, and Sharespost, as well as existing investors NEA, Menlo Ventures, Initialized Capital, and Pear VC. In conjunction with the funding, Ravi Viswanathan, NewView founder and managing partner, will join Heap’s board.
The company intends to use the funds for international growth and expansion of product, engineering, and go-to-market teams.
Led by Matin Movassate, CEO and co-founder, Heap automatically collects and organizes customer behavioral data, allowing businesses to analyze customer experiences and create products without the typical costs associated with analytics implementations. It automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more, to allow users to retroactively analyze data without writing code.
Over 6,000 businesses currently use the platform.