Clarus Commerce, a Rocky Hill, Connecticut-based company specializing in building, managing and optimizing premium loyalty programs, was acquired by global investment firm Marlin Equity Partners.
The investment was made alongside Norwest Venture Partners, which was a prior investor in Clarus and will hold a minority stake in the company.
The financial details of the deal have not been disclosed.
The investments are deisgned to allow the company to advance leadership position and innovation in the premium loyalty market.
Founded in 2001 and led by Tom Caporaso, CEO, Clarus Commerce focuses on building, managing and optimizing customizable premium loyalty programs for retailers. The company provides a suite of services needed for a loyalty program, which includes the technology platform, client services, strategy, creative, marketing, analytics, IT and operations.
The services are used by an increasing number of these retailers, including Restoration Hardware, Wayfair, Lululemon Athletica and CVS.