MediaJel, a Walnut Creek, Calif.-based data-driven advertising technology company, closed on a $2.5m seed financing.
The round, which brings total funding to $3.0m, was led by Merida Capital Partners. In conjunction with the funding, Merida Operating Partner and Omnicom Chairman Emeritus, Thomas Harrison, has joined the MediaJel Board.
The company intends to use the funds to expand on its sales and marketing capabilities while accelerating artificial intelligence product development.
Founded in 2017 by Aaron Silverman, President, and Jake Litke, CEO, MediaJel provides advertising and marketing solutions for the cannabis industry built with proprietary technology and driven by data. The solution activates comprehensive strategies based on the understanding of clients’ unique audiences. By utilizing proprietary technology and multiple data sets, it helps brands build personal relationships with their target consumers during their consideration and purchase journey.
The company expanded into Denver, CO in January 2019 with East Coast offices expected to open this summer.