tökr, a Los Angeles, CA-based cannabis e-commerce and recommendation platform that connects consumers to cannabis lifestyle brands, secured a seed funding.
The round was led by a $1m investment from private equity fund Merida Capital Partners.
The funds will be used to continue growth and expansion nationally, scale the company’s CBD e-commerce store, and launch its THC delivery service slated to roll out in Los Angeles later this month. The capital will also support software development, sales and marketing, and enhanced operations.
Led by Matt Singer, CEO & Founder, tökr provides a platform for users to discover and learn about credible cannabis products. The direct-to-consumer e-commerce marketplace curates and recommends personalized products based on consumers’ diverse needs and lifestyles.
Merida Capital Partners is a private equity investment firm focusing on cultivation technologies, products, and services associated with the evolution of cannabis as an agricultural product, a natural plant-based medicine, a constituent in pharmaceutical formulations, and a recreational consumer product.