Cusa Tea, a Boulder, CO-based organic instant tea company, completed a $2.5m Series A round of financing.
The round, which brings total funding since launching to $3.6m, was led by Break Trail Ventures and S Cap, with participation from Organic X Labs, Smart Capital and Service Provider’s Capital. In conjunction with the funding, Jay Hirsch of Break Trail Ventures and James Cali of S Cap will join Cusa Tea’s Board of Directors.
The company intends to use the funds to expand its distribution, sales and marketing efforts, as well as broaden and accelerate product development.
Led by Jim Lamancusa, founder and CEO, Cusa Tea provides a premium organic instant tea, which uses only USDA Organic-certified teas with real fruits and spices, which they then cold-steep using proprietary technology.
Current flavors include Organic English Breakfast, Organic Green Tea, Organic Oolong, Mango Green, Lemon Black, Chai, Peach Green and a Variety Pack.
Since launching in 2017, the company has expanded to over 1,400 retail locations with partners like Sprouts, REI, King Soopers, Safeway, HEB and Cost Plus World Market. Cusa Tea also has a direct-to-consumer business with its own website and a registered brand store on Amazon.com.
It has commitments from over 3,000 new retailers to launch in Q3 and Q4 2019.