Pattern89, an Indianapolis, Indiana-based artificial intelligence platform to improve paid social advertising results, raised $3.5m in funding.
The round was led by F&M Investments with participation from High Alpha Capital, Break Trail Ventures, Elevate Ventures, IrishAngels and strategic angel investors, including Chris Baggott (Co-Founder of ExactTarget and ClusterTruck). In conjunction with the funding, Tony Wells (SVP Marketing at USAA and veteran digital marketer), Lauren Littlefield (Director at Willow Marketing), joined the Pattern89 board while Monica Luechtefeld (Board Member of IrishAngels) joined as board observer.
The company intends to use the funds to deepen AI development efforts, to expand its marketing efforts, scale its platform, and grow its data science, sales, and marketing teams.
Led by R. J. Talyor, founder and CEO, Pattern89 provides an AI-driven platform that collects and translates billions of data points, accounting for hundreds of millions in advertising spend, into real-time actionable insights that marketers can use to build effective paid social ad campaigns.
Launched in June 2017, the company has built an impressive list of retail customers, including LIDS, Finish Line and Signature Hardware, plus some online-only retailers like PupSocks and Tecovas.