PureClarity, a York, UK-based e-commerce personalisation software platform, secured a further £750k investment.
The investment was made by NPIF – Mercia Equity Finance, which is managed by Mercia Fund Managers and part of the Northern Powerhouse Investment Fund.
The company intends to use the funds to enhance its product, speed up implementation times and step up its marketing campaigns, creating eight new jobs.
Launched in 2017, PureClarity uses artificial intelligence to analyze customers’ behaviour and deliver a personalized customer experience through product recommendations, personalized marketing campaigns, personalization within search as well as email, helping retailers to boost online revenue.
The platform – developed by a five-strong team of IT and digital marketing specialists led by CEO Dr Paul Gibson – is now used by organizations including the Royal British Legion, Norwich City Football Club and bike accessories supplier Zyro Fisher.
The investment is the second within the past year from NPIF – Mercia Equity Finance and brings the total amount raised to £1.25m.