Grove Collaborative Buys Darby Smart

groveGrove Collaborative, a digital-first brand and e-commerce platform for natural home and personal care products, acquired Darby Smart, a video community that shares passions on beauty, home decor and DIY.

The amount of the deal was not disclosed.

With Darby Smart, Grove adds an active community of beauty, home decor and DIY enthusiasts who will drive ongoing discovery of the best environmentally-friendly products. Darby Smart is led by Nicole Farb, founder & CEO.

Launched in 2016 as a Certified B Corp. by Stuart Landesberg, CEO, Grove Collaborative creates innovative natural products and offers a curated selection of healthy home essentials like cleaning supplies and personal care products. Every item Grove offers, both from their flagship Grove Collaborative brand and from third party brands, has been vetted for against strict standards for sustainability, efficacy and supply chain practices.



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