Brightback, a San Francisco, CA-based customer retention automation software for subscription businesses, launched with $11m in Series A funding.
The round was led by Index Ventures, with participation from existing investors Point Nine Capital, Matrix Partners, and Rembrandt Venture Partners.
Led by Guy Marion, CEO and co-founder, Brightback provides an automated customer retention software platform for subscription businesses such as Copper and Crazy Egg to retain customers by reducing cancellations.
The platform identifies and segments customers creating product-based experiences and save workflows that give unfulfilled customers what they need. It is said to reduce cancellations by up to 20 percent for pilot customers within two months of launching.
System components include:
– Personalized cancel experiences tailored for the individual based on product usage or data insights;
– Customer segmentation and automation that creates retention workflows by integrating with customer engagement tools, including support tickets in Zendesk, live chats in Intercom, enriched Slack and email alerts, interactions with CRMs like Salesforce and Totango, and triggers to more than 1000 apps via Segment and Zapier;
– Dashboards and insights for growth executives, and actionable save reports for success managers to engage accounts based on intent to cancel, reason for leaving, competitor, and more.