Sideqik, an Atlanta, GA-based influencer marketing and social engagement platform for brands to engage with their customers and the people they trust, raised $5m in Series A funding.
The round, which brought total funding to date to $6.5m, was led by Jackson Square Ventures with participation from Fuqua Capital, Tom Noonan – founder of Internet Security Systems and director for ICE/NYSE and Manhattan Associates, Bee Partners and Bonfire Ventures.
The company plans to use the funds to add over 60 employees across their Atlanta headquarters, Phoenix, San Francisco, Los Angeles, and Europe.
Founded in 2012 by Jeremy Haile, CEO, Sideqik provides an influencer marketing analytics platform that allows brands to discover new influencers, manage the relationships with influencers they already have, and measure the results of campaigns. The platform works with brands in every step of social media engagement, starting with engaging with fans and ending with the measurement of sales and results. Capabilities in artificial intelligence, natural language processing, and machine learning provide context and understanding to social media marketing, enabling brands to do what they do best.
Customers include Coca-Cola, Home Depot, Logitech, NVIDIA, Procter & Gamble, TV Guide, and Universal Studios.