Mirakl, a Paris, France-based developer of ecommerce solutions for B2B and B2C companies, raised $70m in Series C funding.
The round, which brought total funding raised to date to $100m, was led by Bain Capital, with participation from 83North, Felix Capital, and Elaia Partners.
The company intends to use the funds to continue to develop the technology and partner ecosystem, add sellers, launch new analytics capabilities, and expand into Asia-Pacific and Latin American markets.
Led by CEO Philippe Corrot, Mirakl provides a marketplace platform that allows both B2B and B2C businesses to increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences.
The solution integrates into any eCommerce platform.
Over 200 customers in 40 countries use the company’s technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling, and Walmart Mexico.
Mirakl also has offices in London and Boston.