Understory Secures $7.5M in Funding

understoryUnderstory, a Madison, Wis-based weather network and analytics company, secured $7.5m in funding.

The round was led by 4490 Ventures with participation from the Revolution’s Rise of the Rest Seed Fund.

The company intends to use the funds to expand its presence in the international agriculture market.

Led by Alex Kubicek, Co-founder and CEO, Understory analyzes and processes the data it collects to create real-time data sets, views, and actionable information from historical, current, and forecasted weather events to provide insight and early detection of risks. Its composite of granular weather data has applications across a variety of markets, including broadcasting, agriculture, forecasting, and risk mitigation.
The company has deployed more than 500 stations throughout five major metropolitan areas in the U.S. and plans to expand nationally to 5,000 sensors by the end of 2019.



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