Networked Insights, a Chicago, IL-based provider of a SaaS analytics platform for marketers, raised $30m in growth funding.
The round was led by Sands Light Capital and the Cherng Family Trust, with continued participation from Goldman Sachs, American Family Ventures, 4490 Ventures, Kegonsa Seed Fund and additional private investors.
The company, which has raised $80m to date, will use the funds to expand its deep learning and artificial intelligence capabilities, accelerate international expansion, drive new partnerships and acquisitions, and continue scaling marketing and sales operations.
Led by CEO Dan Neely, Networked Insights provides Kairos, a SaaS-based marketing analytics platform that uses artificial intelligence and machine learning to understand what is relevant to people, so that brands and agencies can find their ideal audience, understand what content they care about, and target them with the right media.
Customers include over 200 brands and their agencies.