Singular, a San Francisco, CA-based marketing intelligence platform that unifies marketing analytics for digital marketers, closed $30m in Series B funding.
The round was led by Norwest Venture Partners with participation from General Catalyst, Method Capital, Telstra Ventures, Translink Capital, and Thomvest. In conjunction with the funding, Scott Beechuk, partner at Norwest Venture Partners and former SVP of product management at Salesforce Service Cloud, will join Singular’s board of directors.
The company intends to use the funds to accelerate product development and innovation.
Led by CEO Gadi Eliashiv, Singular provides a marketing intelligence platform for marketers to access and analyze their data to generate actionable marketing insights and attribute sales outputs to marketing inputs.
It powers customer acquisition by combining upper-funnel campaign and spend data with bottom funnel conversion, attribution, and customer behavior data in one unified view. Integrations with more than 2,000 global marketing and advertising partners including official measurement partner status with Google, Facebook, Twitter, Apple, Pinterest, and Quora enable data integrity.
The platform already optimizes more than $10 billion in annual ad spend for its customers, which have used the platform to analyze well over a trillion connections with customers in the past 12 months.
Customers include companies like Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter, among others.