Basic Fun! Receives Investment from Falcon Investment Advisors

basicfunBasic Fun!, a Boca Raton, Florida-based toy and novelties company, received an equity investment from Falcon Investment Advisors, a Boston-based investment fund.

The amount of the deal was not disclosed. The company also has the support of The Royal Bank of Canada, which put in place the financing package to fund the merger with Tech 4 Kids and the acquisitions of Uncle Milton and Geoworld, and Cathay Capital Private Equity, which joined the Basic Fun! investor group earlier this year through its prior ownership of K’NEX.

The company intends to use the funds to grow organically, as well as to acquire and consolidate its smaller toy companies.

Led by John MacDonald, Chairman, and Jay Foreman, CEO, Basic Fun! is a developer of children’s entertainment products. The company was created as a result of an organized roll-up strategy, of several smaller toy companies including: The Bridge Direct, Tech 4 Kids, K’NEX, Uncle Milton and Good Stuff.
The company’s products are sold through an established network of retailers and distributors around the globe and include the following product lines: CakePop Cuties, Cutetitos, Classic My Little Pony, Mash’ems, Uncle Milton’s Star Wars Science activities and Original Ant Farm, C3 Collector Construction, Arcade Classics Electronic Games including Pac-Man and Frogger, Pokémon Trainer Guess, Fisher-Price Classics®, Strawberry Shortcake, Lite-Brite®, and others.

Following the merger of The Bridge Direct and Tech 4 Kids, which formed the new Basic Fun!, the company’s progression has continued with the acquisition of two STEM-focused companies, Uncle Milton and Geoworld in 2017, as well as the acquisition of construction toy icon K’NEX in early 2018.



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