Verto Analytics, a Helsinki, Finland-based consumer-centric audience measurement company, secured $13.4m in growth financing.
The round was led by Conor Venture Partners, Open Ocean Capital, and Finnish Industry Investment with participation from Steve Farella, Chairman of MDC Media and Steve Marshall, CEO and Founder of Invision. Investors also include notable industry executives such as Ben Feder, Head of investments for Tencent and previously CEO of Take Two Interactive, and Tom Glocer, Board member of Morgan Stanley and former CEO of Thomson Reuters.
The company intends to use the funds to accelerate continued growth in the media measurement market, boost its customer success program, its commercial account management, and its Helsinki-based Verto Data Lab – a center of excellence dedicated to continued innovation in this area for the next decade.
Verto maintains its commercial hubs in San Francisco, Seattle, Cincinnati, and New York City.
Founded in 2013 by Hannu Verkasalo, CEO, Verto provides a media measurement platform that offers a holistic view of the consumer — their behavior along with demographics, lifestyles, attitudes, and interests. Verto owns and operates a single-source, passively metered panel to measure behavioral changes over time across all media — second by second giving brands, publishers, and researchers the opportunity to benchmark against competitors and the market, and identify ways to increase engagement and loyalty.
After 5 years operating in the U.S. and UK, with clients including Microsoft, Intel, Google, Netflix, CNN, and Kargo, Verto has continued building its original single-source methodology through a suite of new syndicated research services. The methodology has produced three granted patents to date, with an additional 13 patents currently under consideration by both the European and U.S. patent offices.